Tile Sample Pack Redesign
Background
My Involvement
- Creative Director + Designer
Tools Used
- Adobe Illustrator
Timeline
- Six Months (2020)
Problem
Question
Solution
Using Design Thinking I redesigned the sampler kit to have more language and brand personality, create a design that felt high-end, and translate the feeling of customer support.
Initial Approach
Early phases of this project included lo-fi wireframes to quickly garner ideas before designing any hi-fi wireframes. This method was used to layout ideas, and help develop high-level concepts for app functionality and design.
Components
To increase brand touchpoints and introduce more personality, I created stickers, custom tape, spec cards for each type of tile, and inspiration cards for each type of tile that shows beautiful images of the tile in action.
Final Product
With a few iterations, we solidified a final product to be printed and assembled for prospective buyers.