Tile Sample Pack Redesign
- Creative Director + Designer
- Adobe Illustrator
- Six Months (2020)
Using Design Thinking I redesigned the sampler kit to have more language and brand personality, create a design that felt high-end, and translate the feeling of customer support.
Early phases of this project included lo-fi wireframes to quickly garner ideas before designing any hi-fi wireframes. This method was used to layout ideas, and help develop high-level concepts for app functionality and design.
To increase brand touchpoints and introduce more personality, I created stickers, custom tape, spec cards for each type of tile, and inspiration cards for each type of tile that shows beautiful images of the tile in action.
With a few iterations, we solidified a final product to be printed and assembled for prospective buyers.